Brand Marketing
How to build Long-term Brand Equity?
While it may be within your ambit to create a brand and set its guidelines for the employees, influencing your customer’s perception and opinion of your brand is a whole other ball game. There are hundred different channels and innovative AI tools to reach your customer. Diagnose Brand Value Chain and define Brand KPIs to create a conducive and pragmatic brand strategy. So, instead of purchasing expensive marketing tools, sponsoring events, and publishing blogs. Let’s figure out an optimal marketing strategy that merits long term brand equity.
Pitch Deck
Busy balancing the Cap Table? I’ll spare you the anguish of drafting an exemplary Pitch Deck that captures the essence of your vision. Clear. Concise. Cogent. Investor’s moment of deliberation is all you need. A moment to envision the Brand you intend to create, mold, and establish. I believe I can do that for you. Buy that coveted pause with professional candor and a dash of creativity.
Branding Essentials
Contrary to popular understanding, choosing a logo, typeface, and color palette is not branding. A brand is a being, an entity, created for the business. It needs a story, a purpose, an identity, and most importantly a personality. As a marketer, I make it my job to discern its voice in a stifling marketplace and help it breathe, walk, and converse with your customers.
Communication Guidelines
A Brand is always singular. Its voice unified. As your brand and business begins to grow, it is essential to ensure every stakeholder is well aware and educated about the brand they represent. From business proposals & day-to-day emails to casual shoptalk, the communication guidelines help guide employees on all levels, to become a singular being that amplifies and resonates with the brand voice. Who better to do it, than a person who has crafted every little detail before?
Content Repository
Pickle your brand! Every sale is unique. Every click on a social media post or an email campaign is distinctive. But through all of this, the Brand voice needs to remain consistent. It is not uncommon to find multiple versions of the same content floating around in an office. Content Repository sets the baseline, the unaltering standard that enables every salesperson to add their own unique touch before rolling out, while carefully preserving the brand essence.
Sales Training Manual
More often than not, training get-togethers become all about snacks and games. The droning presentations fall on busy ears that’s lost in the din of cracking ice. An easily accessible, readily available training manual builds an independent salesperson educated in brand ethos. You can save the samosa budget for celebrations!
Cold Calling Manual
It is truly disheartening to hear a stranger snap at you. Quite regrettably, it comes with the job description for cold calling. The best any of us can do is offer some solace and be human when pitching the product or service. Intuitively designed cold calling manual offers the human element that aims to reduce the snapping and pique some curiosity in its place. Cut the snap!
