Color Forecasting in Fashion Industry
Color forecasting is simply predicting the future of fashion. Trends just don’t happen. We don’t start having a turquoise-colored dress in our wardrobes because we have a sudden liking to it. There was a demand foreseen in the market before you knew you even needed it. That’s the job for a Colour forecaster. Here is a quick glimpse to understand colour forecasting.
Colour exists all around us. We are attuned to associating each colour in the spectrum to a specific memory or a feeling. It evokes memories, feelings of nostalgia or even hunger. The concept of colour that is hardwired in our brain is often overlooked. It might be overlooked by us but not by major corporations. Organizations spend substantial amount of time, effort and money funding research that allows them to tap into our minds for using colours to evoke a specific feeling or emotion. This study and research of colour and colour forecasting requires extensive understanding of human behaviour.